MANAGING PARTNER, THE BLAKE PROJECT
Derrick has spent the past 25+ years helping organizations release the full potential of their brands. His experience is as extensive as it is diverse, encompassing the disciplines of brand strategy, advertising, sales promotion, and public relations. At The Blake Project he manages daily operations and serves in the delivery of brand stewardship services as a brand strategist and educator.
Prior to launching The Blake Project in 2003, Derrick held rewarding leadership roles at global advertising agency leader Saatchi & Saatchi as well as at three other respected advertising agencies. He credits his focus on brand strategy with his ability to align organizations with unmet customer needs. He has co-led the brand strategy effort for many respected B2C and B2B brands, including Abbott, Coca-Cola (Olympic Games), Deloitte AI, EA Sports, FootJoy, ING, Intel, LexisNexis, Nestlé and Wyndham Hotels Worldwide.
Most notably, he has worked with Dr. Bernice King, The White House Press Corps and helped the National Parks of New York Harbor, arrive at new and optimistic decisions about the Statue of Liberty's competitive future.
Derrick earned an MBA from the University of Southern California, Marshall School of Business.