Reason leads to conclusions.
Emotions lead to action.
While love is an emotion, for brands it must be an action. The same is true for your brand, B2C or B2B.
With that in mind The Blake Project builds emotional advantages by helping our clients better understand how emotions drive customer behavior and making those insights actionable in their marketplace and within their organizations. Our process is uniquely designed to uncover, activate and build emotional connections that move people to action.
The pathway to brand growth begins with the truth.
When a brand is in possession of the truth it has a clear and realistic view of itself based on the perceptions of the people that matter most to its future.
Our researchers will help you hear the private voice that will put you in possession of the truth — good and bad, known and hidden — the insights gained through our approach to brand research will help create the deep meaning your brand must stand for to earn a place in the future.
Talk to us about establishing your Emotional Advantage.
DONALD CALNE, NEUROLOGIST
Stakeholder and Customer Interviews, Brand Audits, Brand Equity Measurement, Brand Tracking
Emotional Connection Measurement, Focus Groups