Bernice King is a global thought leader, peace advocate and chief executive officer of the Martin Luther King, Jr. Center for Nonviolent Social Change —The King Center. In April of 2020 The Blake Project was selected to help Bernice build the foundation of her brand strategy.
The objective of this ongoing work is to ensure that Bernice King's brand resonates with audiences seeking social change and with those that may consider it.
With tensions high and a push for justice and equality as a backdrop, we began our work of defining target audiences, brand essence, brand promise, brand personality and key messaging pillars. The work has now informed more than one hundred media interviews as well as official correspondence with world leaders.