Case Studies

The Blake Project Helps Build Bold Competitive Futures.
Is your brand part of the old or
part of the new?
Since 2003, 200+ brands in all stages of growth and in numerous business categories have trusted The Blake Project to take them on strategic searching journeys aimed at creating value, increasing value, navigating change and arriving at actionable decisions for a bigger competitive future.
Today, we are helping clients from around the world define and articulate what makes them competitive at critical moments, for others we are building moments into movements…
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Bernice King is a global thought leader, peace advocate and chief executive officer of the Martin Luther King, Jr. Center for Nonviolent Social Change —The King Center. In April of 2020 The Blake Project was selected to help Bernice build the foundation of her brand strategy.

The objective of this ongoing work is to ensure that Bernice King's brand resonates with audiences seeking social change and with those that may consider it.
With tensions high and a push for justice and equality as a backdrop, we began our work of defining target audiences, brand essence, brand promise, brand personality and key messaging pillars. The work has now informed more than one hundred media interviews as well as official correspondence with world leaders.
Dr. Bernice King
Driving Social Change
EA Sports is a global leader in digital interactive entertainment. EA Sports develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers and has more than 300 million registered players around the world.

The Blake Project was selected to work with EA Sports marketing teams to build the strategic infrastructure necessary to meet aggressive growth goals. Through our workshop based approached we developed their brand strategy, product strategy and growth strategy for Asia. We audited their marketing research and interviewed key stakeholders, gaining a deeper understanding of important, current perspectives. We coupled that insight with our proprietary models to arrive at desired outcomes in the strategic steps that followed.

EA Sports is now on a more advantageous growth trajectory and its marketers are better equipped to manage their brands and navigate the business complexities of their largest market - China.
EA Sports
Accelerating Growth
Heliae, is the pioneering food and agriculture company unlocking solutions that can feed and save our threatened planet. With the urgency required to meet global climate threats, Heliae focuses on researching and developing microalgae which has led to dramatic natural breakthroughs for crop growth, most recently converting desert to farmland.

The Blake Project was selected to help them define the unique value they could own in the mind and the marketplace. We helped them with brand strategy, story and are now helping them build new partnerships and brand associations that will propel them in their quest to provide agriculture and food solutions for the next 50 years of challenges on planet Earth.
Creating Sustainable Impact
The Blake Project Creates
Hundreds of diverse brands and businesses have chosen The Blake Project to help change their growth trajectory for a more competitive and valuable future.