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Case Studies

The Blake Project Helps Build Bold Competitive Futures.

HOMEPAGE

CASE STUDIES

Is your brand part of the old or part of the new?

DERRICK DAYE

Since 2003, 200+ brands in all stages of growth and in numerous business categories have trusted The Blake Project to take them on strategic searching journeys aimed at creating value, increasing value, navigating change and arriving at actionable decisions for a bigger competitive future.

Today, we are helping clients from around the world define and articulate what makes them competitive at critical moments, for others we are building moments into movements…

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Dr. Bernice King
Driving Social Change

Bernice King is a global thought leader, peace advocate and chief executive officer of the Martin Luther King, Jr. Center for Nonviolent Social Change —The King Center. In April of 2020 The Blake Project was selected to help Bernice build the foundation of her brand strategy.

The objective of this ongoing work is to ensure that Bernice King's brand resonates with audiences seeking social change and with those that may consider it. With tensions high and a push for justice and equality as a backdrop, we began our work of defining target audiences, brand essence, brand promise, brand personality and key messaging pillars. The work has now informed more than one hundred media interviews as well as official correspondence with world leaders.

EA Sports
Accelerating Brand Growth

EA Sports is a global leader in digital interactive entertainment. EA Sports develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers and has more than 300 million registered players around the world.

The Blake Project was selected to work with EA Sports marketing teams to build the strategic infrastructure necessary to meet aggressive growth goals. Through our workshop based approached we developed their brand strategy, product strategy and growth strategy for Asia. We audited their marketing research and interviewed key stakeholders, gaining a deeper understanding of important, current perspectives. We coupled that insight with our proprietary models to arrive at desired outcomes in the strategic steps that followed.

EA Sports is now on a more advantageous growth trajectory and its marketers are better equipped to manage their brands and navigate the business complexities of their largest market - China.

Heliae
Creating Sustainable Impact

Founded by the Mars Family, Heliae is the pioneering food and agriculture company unlocking solutions that can feed and save our threatened planet. With the urgency required to meet global climate threats, Heliae focuses on researching and developing microalgae which has led to dramatic natural breakthroughs for crop growth, most recently converting desert to farmland.

The Blake Project was selected to help them define the unique value they could own in the mind and the marketplace. We helped them with brand strategy, story and are now helping them build new partnerships and brand associations that will propel them in their quest to provide agriculture and food solutions for the next 50 years of challenges on planet Earth. Heliae: The Science That's Saving Our Planet

The Blake Project Creates

EMOTIONAL, DISTINCTIVE AND CONNECTIVE ADVANTAGES

Hundreds of diverse brands and businesses have chosen The Blake Project to help change their growth trajectory for a more competitive and valuable future.

LUMINOX

LUMINOX is the world's first visible watch in all conditions and the preferred brand of the U.S. Navy Seals. The Blake Project was selected to help build the strategic infrastructure necessary for accelerating brand growth. We positioned the brand globally and consulted on creative strategy, arriving at their pivotal Essential Gear campaign. The result was 55% growth in 18 months.

Deloitte AI

Deloitte needed a differentiating advantage for its artificial intelligence capabilities and turned to multiple partners to develop brand strategies with the highest chance for success. The Blake Project helped create and analyze the potential of each, including the AI strategy they employ today. As a result Deloitte is putting cognitive technology into real-world action with strategic infrastructure that helps them compete in a unique and compelling way.

Statue of Liberty

The Blake Project was honored to be selected to lead the first brand strategy effort for the National Parks of New York Harbor which includes the global icon Statue of Liberty as well as Ellis Island.

The outcomes of our brand positioning workshop guide the commissioner and governmental entity in better linking and marketing collectively the 10 national parks and 22 unique locations in New York City and northern New Jersey with the goals of enhancing brand image and increasing tourism.

Success is measured by the number of visitors which increased 10-fold through our approach. This initiative also created a strategic North star for the organization forged through stakeholder consensus.

Pershing

With $1.7 Trillion in global client assets, BNY Mellon's Pershing is a leader in providing global financial solutions to advisors, broker-dealers, hedge and '40 Act fund managers. When a competitor targeted them through misleading campaigns they turned to The Blake Project to evaluate the threat and strategize a response. We helped them counter-offer rather than counter-attack, keeping their target audience focused on what's known and proven, rather than simply responding to the agitator.

AMELIORA

This fashion startup selected The Blake Project to set its business on a trajectory to lead in the 'success apparel' space. Limit Less. Achieve More. AMELIORA.

Southwest Airlines

The worlds most consistently profitable airline sought more ways to extend its brand value. The Blake Project helped create a new revenue stream.

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