What is the context in which your offering will compete? How will you compete? Your enemies are the ideas that compete with, or conflict with your purpose. What is your enemy? Together we will create a competitive advantage.
Who represents the most value? What will motivate them to stop buying what they are used to? How will you resonate and create the most impact? Together we will explore the minds of those most important to your future.
What is at the core of your offerings value? What is the underpinning business model? What is the mission, vision, values and purpose? Together we will audit the internal and external drivers of the business.
What does your new offering change in the world? Why will that change be welcomed? Why hasn't it happened yet? Is that change big enough to create desired impact? What will you stand for? What will you stand against? Together we will define an emotionally charged, differentiating advantage.
What is your name? What is your most important messaging? Is it memorable? What is the minimum a customer needs to recognize you? Is your story as powerful as your offering? Do you have enough evidence to support your claims? Together we identify the most advantageous name and messaging.
Communicating Unique Value
Experiencing Unique Value
If you could make your customers feel one thing, what would it be? How will your customer experience get the market's attention? How will your offering continue to be interesting? Together we will create the strategic drivers of the customer experience
The innovators journey begins with a passion or a problem.
Provocative questions reveal the ideal path and destination.
The Blake Project helps get you there.