To help ambitious leaders unlock
the financial potential of their brands.
The Blake Project unites brand and business strategy to bring clarity to complex decisions, translate creativity into measurable performance, and embed financial discipline into how companies grow.
We believe competitive advantage is built by turning strong ideas into performance — and by equipping the people responsible to make those ideas real in the market.
Since 2003, we have guided emerging, national and global brands through change, growth, and complexity. Today, we bring that same rigor to mid-market organizations ready to compete at a higher level.
The Blake Project is founded with a clear point of view: brands create value via three advantages — emotional, distinctive, and connective. Our first client: eye care pioneer, Bausch & Lomb.
Launched Branding Strategy Insider, now a leading source of insight, inspiration and innovation for marketers. Engaged by the NBA's Utah Jazz, extending our work into professional sports.
The Blake Project is selected as the only firm to lead brand strategy for the Statue of Liberty. A defining moment in shaping one of the world’s most iconic brands.
Created The Un-Conference — Built around competitive learning, we launched marketing’s only problem-solving event.
Chosen by Coca-Cola to support Olympic marketing efforts for the Sochi Winter Games. Operating at the intersection of global scale and cultural relevance.
Expanded into gaming and financial services with EA Sports and ING. Extending brand into performance-driven categories.
Expanded to Australia, Ecuador, India, the Philippines, Saudi Arabia, and the UAE. Serving clients across markets, cultures, and growth stages.
Celebrated 20 years of building brands that drive growth, strengthen pricing power, and increase enterprise value.
UP.LABS becomes our 250th client. We sharpen our identity to better express the value we create: helping companies build and expand competitive advantage.
The Blake Project works as an extension of your team, bringing highly regarded, results-oriented people committed to your success.
Our world-renowned consultants, researchers, creatives and growth architects are thought-leaders with experience across global brands, high-growth mid-market companies, advertising agencies, and top-tier universities.
We make clarity compound.
Clarity transforms uncertainty into focus and insight into measurable performance. When clarity compounds, every decision strengthens the next.
We go where others won't.
We challenge assumptions, confront comfort, and expand leaders' ambition. Courage unlocks new opportunities, new margins, and new levels of performance.
We make creativity pay.
Every idea must earn its keep: strategically, creatively, and financially. Accountability turns imagination into impact.
We turn constraint into creativity.
We blend logic and imagination to turn limitations into levers for growth. Inventiveness enhances brand equity and enterprise value simultaneously.
We build with, not for.
We act as co-architects of value, shaping decisions, not just deliverables. Partnership with our clients ensures shared ownership of the strategy and the results.
We free strategy to perform.
We remove the structural and habitual barriers that hold organizations back. Liberation reconciles creativity with control.
A Word From Our Founder
"Growth comes from focus, not expansion."
Dr. Derrick Daye
Managing Partner, The Blake Project
We unite left-brain precision with right-brain imagination. We help leaders see brand not as marketing, but as a multiplier of enterprise value, a force that drives measurable financial performance.
For the EBITDA
Start a conversation