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Startup Lab

Guiding Startups To A More Competitive And Valuable Future.
PARTNERS
HOMEPAGE
Competitiveness is far more about doing what customers value than doing what you think you are good at.
CLAYTON CHRISTENSEN
The Blake Project works with startups and emerging businesses and brands in their embryonic stages through the first five years of their growth journey.
Drawing from our expertise in helping numerous businesses and brands introduce new value our Startup Lab focuses on the core aspects of marketplace success such as business model strategy, brand strategy, innovation, creative execution, culture, customer experience, competitive set and customer insight.

The Blake Project's Startup Lab provides a guided, collaborative process where assumptions are questioned, futures are imagined and mapped to.

Our 6 module program is not an incubator or accelerator but a workshop driven approach delivered online or in person at our Los Angeles Startup Lab.

We launched the Startup Lab to help both funded and boot-strapping entrepreneurs gain access to critical expertise through a phased approach that accommodates smaller budgets, giving new ideas and their founders a greater chance for success.

Discovery
PHASE 1
Inside The Mind
PHASE 2
Inside The Market
PHASE 3
What is the context in which your offering will compete? How will you compete? Your enemies are the ideas that compete with, or conflict with your purpose. What is your enemy? Together we will create a competitive advantage.
Who represents the most value? What will motivate them to stop buying what they are used to? How will you resonate and create the most impact? Together we will explore the minds of those most important to your future.
What is at the core of your offerings value? What is the underpinning business model? What is the mission, vision, values and purpose? Together we will audit the internal and external drivers of the business.
STARTUP LAB PHASES
PHASE 4
What does your new offering change in the world? Why will that change be welcomed? Why hasn't it happened yet? Is that change big enough to create desired impact? What will you stand for? What will you stand against? Together we will define an emotionally charged, differentiating advantage.
What is your name? What is your most important messaging? Is it memorable? What is the minimum a customer needs to recognize you? Is your story as powerful as your offering? Do you have enough evidence to support your claims? Together we identify the most advantageous name and messaging.
Defining Unique Value
Communicating Unique Value
Experiencing Unique Value
If you could make your customers feel one thing, what would it be? How will your customer experience get the market's attention? How will your offering continue to be interesting? Together we will create the strategic drivers of the customer experience
PHASE 5
PHASE 6
The innovators journey begins with a passion or a problem.
Provocative questions reveal the ideal path and destination.
The Blake Project helps get you there.
PHASES
6
10
EXPERTS
25
FRAMEWORKS
Our phased approach is rigorous and designed specifically to build key strategic and creative infrastructure.
Our startup experts are an extension of your team and bring expertise from working with hundreds of brands.
Our work together strengthens new value through the lens of proven models, preparing you for the journey ahead.
THE BLAKE PROJECT STARTUP LAB
The Blake Project Creates
EMOTIONAL, DISTINCTIVE AND CONNECTIVE ADVANTAGES
Hundreds of diverse brands and businesses have
chosen The Blake Project to help change their growth trajectory for a more competitive and valuable future.