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The Blake Project
Approach

Uncommon Results Require An Uncommon Approach.
APPROACH
If you want something new, you have to stop doing something old.
PETER DRUCKER
At The Blake Project we believe that an organization's competitive future is inextricably linked to its ability to nurture big ideas and the people bringing them to life. With that in mind our client engagements are designed to challenge assumptions, inspire teams and create lasting impact.
Workshops are often central to our engagements as the format enables 'quick wins' and helps drive clarity and confidence in the strategic direction of client businesses and brands.

Our high impact workshops achieve stakeholder consensus on core strategies, issues and decisions that result in optimal outcomes and advantages.

We combine expert facilitation, customer insight, educational components and your perspectives with our business and brand management expertise to reach desired outcomes.

Our people have earned trust and accolades from clients world-wide by helping them create clear pathways to a sustainable and valuable future.
Our Workshops Take
Three Forms:
Leadership, Marketing and Insights teams benefit from our consensus building brand research, strategy, positioning, architecture, story, culture and growth workshops designed to help your brand(s) overcome specific challenges and/or gain specific advantages.
Insights and Strategy
01
Brand Education
Brand education and training is a core competency of The Blake Project. We have trained thousands of executives and marketers from around the world at all levels of understanding and in all aspects of building brands through unique, interactive and actionable brand education workshops. Our approach aligns your people with essential concepts in brand management and empowers them to release the full potential of their businesses and brands.
02
03
The Un-Conference
Our annual Un-Conference features an immersive, competitive-learning format that considers all learning styles and challenges participants to solve real world marketing problems. Here marketers close knowledge gaps and compete on teams in a fun, gamified format that infuses skill and chance with an emphasis on participation over observation for memorable and actionable learning outcomes.

The Un-Conference is 360 Degrees of Brand Strategy for a Changing World and marketing's Only problem-solving event.
The Blake Project Creates
EMOTIONAL, DISTINCTIVE AND CONNECTIVE ADVANTAGES
Hundreds of diverse brands and businesses have chosen The Blake Project to help change their growth trajectory for a more competitive and valuable future.