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About
The Blake Project

We Create Brand Insistence - Where There Are No Substitutes.
ABOUT US
HOMEPAGE
The world needs the warmth of human-centric brands now more than ever.
The Blake Project is a global leader in helping businesses and brands accelerate growth by building deep emotional connections.
Founded in 2003, The Blake Project is a strategic brand consultancy with proven proprietary tools and techniques that help businesses and brands gain an emotional advantage, a distinctive advantage and a connective advantage, moving them from brand awareness to brand insistence — where there are no substitutes.

To that end our clients engage us to gain customer insights, develop brand and growth strategies as well as build customer-centric organizations from the inside-out.
People
The Blake Project works as an extension of your team and brings highly regarded results oriented people. World-renowned consultants, researchers and thought-leaders with expertise from global and startup brands, global advertising agencies and top-tier universities.

As practitioners and educators we prepare our clients for the journey to a bolder competitive future.
We are driven with the understanding that
100%
of the decisions people make are based on emotion. Through this lens we help our clients reach their goals by building lasting, emotionally charged connections in a world that has moved from B2C and B2B to B2P --- Business To People.
The Blake Project Creates
EMOTIONAL, DISTINCTIVE AND CONNECTIVE ADVANTAGES
Hundreds of diverse brands and businesses have
chosen The Blake Project to help change their growth trajectory for a more competitive and valuable future.