Approach

Behold the power of trust. With it relationships are started - and kept, purchase decisions are made, sales multiply and brands flourish. At The Blake Project our sole focus is helping organizations create brands that build and sustain trust. We are driven by these beliefs:

  • Strong brands make promises to their target customers. Those promises are unique, compelling and believable. Further, strong brands consistently deliver on the promises that they make at each point of customer contact.
  • Strong brand promises require target customer insight that is gained primarily through comprehensive market research.
  • Stakeholder consensus is critical to the success of any brand strategy project.
  • The brand promise must work for all target audiences.

The Blake Project draws upon a very capable, respected and varied group of researchers and brand experts with experience at top ad agencies, marketing driven organizations and with regional, national and global brands. As brand consultants we are proud to serve a wide range of small and large growth-oriented companies. We have an outstanding reputation for the level of service and brand consultation we provide our clients. We hope this site and our blog, Branding Strategy Insider will impart some of that to you. To learn more about our services please see our capabilities section.